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When we receive a call or email from a prospective client we always take them through a checklist of inital questions so that we can help them more effectively. The opening questions are name, address, phone number, but we now also always ask ‘are you on...

Is marketing a cost or an investment?

The marketing budget in a business is a real tricky one!  When a business comes to preparing the annual budget, marketing will be one of the expenses on the profit and loss account.  It will usually be given a round number that will be the budget for the year....

Business is about people, people, people

A few months ago I was in a meeting to look at making a sizeable investment in a capital product.  It was a big decision and we had seen quite a few suppliers of the same product.  I got to spend some time looking at the product, testing it out and assessing its...

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