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When we receive a call or email from a prospective client we always take them through a checklist of inital questions so that we can help them more effectively. The opening questions are name, address, phone number, but we now also always ask ‘are you on...Is marketing a cost or an investment?
The marketing budget in a business is a real tricky one! When a business comes to preparing the annual budget, marketing will be one of the expenses on the profit and loss account. It will usually be given a round number that will be the budget for the year....Business is about people, people, people
A few months ago I was in a meeting to look at making a sizeable investment in a capital product. It was a big decision and we had seen quite a few suppliers of the same product. I got to spend some time looking at the product, testing it out and assessing its...Get a real USP – write a book!
In a crowded market place finding a real USP (unique selling point) can be a real difficulty. A USP can be something to do with your product or something to do with your service (by the way – ‘great service’ is not a USP!) or something to do with...
RS Accountancy is here to support your small business goals. Our expert Leeds-based accountants service the entire country, helping you manage your financial responsibilities and grow your business.
