Increasing your sales is impossible

April 24, 2013

Businesses live and die on the ability to communicate their service and product to the market place.  Sales and marketing is a massive subject that any business owner would do well to immerse themselves in.

However, here’s a quick tip:

Increasing  your sales is impossible

You can’t increase sales by 20%, 50% or 100%.  It’s impossible because sales is an equals number.  Here is the equation:

Number of leads:
x Conversion Rate
= Number of Customers
x Average sale per transaction
x Number of sales transactions
= Sales

So, if you want to increase your sales, you’ve got to increase the 4 numbers above it (or just 1 of them) – number of leads, conversion rate, average sale per transaction, number of sales transactions.

Which number would you start with?




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