Businesses live and die on the ability to communicate their service and product to the market place. Sales and marketing is a massive subject that any business owner would do well to immerse themselves in.
However, here’s a quick tip:
Increasing your sales is impossible
You can’t increase sales by 20%, 50% or 100%. It’s impossible because sales is an equals number. Here is the equation:
Number of leads:
x Conversion Rate
= Number of Customers
x Average sale per transaction
x Number of sales transactions
= Sales
So, if you want to increase your sales, you’ve got to increase the 4 numbers above it (or just 1 of them) – number of leads, conversion rate, average sale per transaction, number of sales transactions.
Which number would you start with?
