Should you help someone out even if you know they will never become a customer
Author: Russell SmithJune 11, 2012
Here’s an interesting one…..
I was recently at a shop and my intention was to browse some products. However, I didn’t know what I wanted but I did have a supplier of these products in mind to buy from. I was open and honest enough (or dumb) to tell this to the shop owner who promptly took offence that I would do such a thing and figuartively threw me out the shop.
From the shop owners point of view, there was absolutely nothing in it for them. I had come in to their shop and had openly admitted that I had no intention to buying from them and had even said that I would buy the product but from someone else. I guess an equivalent would be to walk into a book shop and declare that I wouldn’t buy any books since I had a Kindle but I was just browsing books I would like to buy (I’ve done that as well!).
That said, the shop owner was very annoyed that I was in their shop and was unhappy that I would do such a thing.
So it got me thinking…..should you help someone out even if you know they will never become a customer?
Feel free to post a comment on this since I really am interested in what others think about this.
The shop owner knew that I wasn’t going to buy anything that day and knew that the chances of me buying anything was very very slim since I had admitted that I was going to buy from another supplier. They had two choices, one – be nice and helpful anyway or two – get rid of me as quick as possible. The shop owner chose the latter option and I was promptly dispatched.
Which option would you choose?